Images and visual web design

  1. Images over file size limit do not upload:
    • "The pixel limit is 20 megapixels. Resize your image and upload it again."
    • appending an 'h' to an imgur URL can resolve this issue, but does compress the file size
  2. Size variation images are sent to the website by default unless below is checked in website properties:
    • "Do not send variation images to website:"
  3. match the background site page to white
  4. square every image
  5. make more prominent promotional text


Additional Columns Needed

  1. WebEnabled'
    • for parent also!
  2. 'MetaKeywords'
    • Obsolete for SEO, but using as a way to index products in shopify into various categories. Each item creates a 'tag' in shopify which the rules organize as a 'collection'
      • baby boy
      • Marvel
      • Avengers
      • Character_Marvel
      • Category_5 Pack Bodysuits
  3. 'MetaDescription'
    • SEO Google title based on description (for now concatenation of bullets w/o fabric) 
  4. 'MetaTitle'
    • SEO Google title based on parent title
  5. Description template
    • HTML template in Seller Cloud to format the 'Long Description' as bullet points on Shopify


Navigational design

  1. elated products section
  2. The deeper the product is indexed, the better for SEO
  3. Filter by:
    • license
    • character
    • color
    • size
    • age group
    • keyword search
    • clothing category
    • clothing sub-category
    • Halloween
  4. Image zoom feature
  5. Integrate FBA inventory to expand catalog
    • this would require multi-channel fulfillment which can be managed as an automated rule in Seller Cloud for when there is no stock in Moonachie
  6. carousel for home page
  7. age / gender on storelist side navigation

Google

  1. AdWords
  2. Merchant Center
  3. Google Shopping